Google Ads
The Autohive Google Ads integration connects your Google Ads account with Autohive’s automation platform, enabling:
- Campaign performance tracking - Retrieve comprehensive metrics for campaigns including clicks, costs, and conversion data
- Keyword analysis - Access detailed keyword performance metrics with match types and interaction rates
- Automated reporting - Generate regular performance reports and analytics for campaign optimization
- Multi-account management - Handle multiple Google Ads accounts through Manager Account (MCC) access
- Data-driven insights - Extract performance data for business intelligence and decision-making workflows
- Campaign optimization workflows - Automate campaign analysis and performance monitoring processes
Install the integration
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Log in to Autohive and navigate to Your user profile > Connections or Your workspace -> Manage workspace
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Locate the Google Ads Integration card and click Connect
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Authorize with Google - you’ll be redirected to Google’s authorization page
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Review and approve permissions. Autohive requests access to:
Ensure you approve the permissions required in order for the integration to function as expected.
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Confirm installation - you’ll be redirected to Autohive with “Connected” status displayed
Use the integration
You can now use the integration with your agents, workflows and scheduled tasks!
- Follow our Create your first agent guide on how to create an agent.
- In the ‘Agent settings’, scroll down to the ‘Add capabilities’ section and turn on the Google Ads capability. You can choose what individual Google Ads capabilities to turn on and off.
- Once the settings have been selected, begin prompting the agent of the workflow you’d like to achieve with Autohive and Google Ads!
Available capabilities
Campaign Performance Analysis
- Get Campaign Information: Retrieve comprehensive campaign metrics including clicks, costs, impressions, and conversion data
- Campaign Tracking: Monitor overall performance metrics for campaigns across different date ranges
- Performance Comparison: Compare campaign performance across multiple time periods for trend analysis
- High-Level Summaries: Access aggregated campaign data for strategic decision-making
Keyword Performance Monitoring
- Get Keyword Information: Access detailed keyword metrics including match types, impressions, clicks, and costs
- Keyword Analysis: Monitor keyword performance with interaction rates and conversion tracking
- Search Term Insights: Analyze which keywords drive the most valuable traffic and conversions
- Optimization Data: Extract keyword data for bid optimization and campaign refinement
Multi-Account Management
- Manager Account Integration: Use Google Ads Manager Account (MCC) for multi-client management
- Customer Account Access: Query specific customer accounts within your manager structure
- Cross-Account Reporting: Generate reports across multiple Google Ads accounts simultaneously
- Enterprise Scalability: Handle large-scale advertising operations and account hierarchies
Advanced Reporting and Analytics
- Flexible Date Ranges: Query data for specific periods, weeks, months, or custom date ranges
- Performance Metrics: Access comprehensive advertising metrics and KPIs
- Conversion Tracking: Monitor campaign effectiveness and ROI through conversion data
- Automated Insights: Generate regular performance reports and trend analysis
Key features
Comprehensive Performance Data
- Access to all major Google Ads metrics including impressions, clicks, costs, and conversions
- Campaign-level and keyword-level performance tracking for detailed analysis
- Multi-dimensional data analysis with filtering by campaigns, ad groups, and date ranges
- Real-time data access for current campaign performance monitoring
Flexible Query Capabilities
- Support for multiple date range formats including relative periods and specific date ranges
- Campaign and ad group filtering for targeted performance analysis
- Custom query options for specific business intelligence requirements
- Batch data retrieval for efficient reporting and analysis workflows
Manager Account Support
- Full support for Google Ads Manager Accounts (MCC) for agency and enterprise use
- Cross-account reporting and analysis capabilities
- Client account management through centralized manager access
- Scalable architecture for managing multiple advertising accounts
Integration-Friendly Design
- API-driven data access for seamless integration with business intelligence tools
- Automated reporting capabilities for regular performance monitoring
- Error handling and retry logic for reliable data extraction
- Professional advertising analytics for enterprise marketing teams
Common use cases
Automated Performance Reporting
- Generate daily, weekly, or monthly campaign performance reports automatically
- Create executive dashboards with key advertising metrics and trends
- Monitor campaign performance against goals and budgets
- Alert teams to significant performance changes or opportunities
Campaign Optimization Workflows
- Identify underperforming campaigns and keywords for optimization
- Track conversion rates and ROI across different advertising strategies
- Monitor competitor activity and market trends through performance data
- Generate recommendations for bid adjustments and budget allocation
Business Intelligence Integration
- Extract Google Ads data for comprehensive marketing analytics platforms
- Integrate advertising performance with sales and revenue data
- Create unified marketing dashboards combining multiple advertising channels
- Generate insights for strategic marketing planning and budget allocation
Client Reporting and Management
- Automate client reporting for advertising agencies and marketing teams
- Generate white-label reports for client communication and transparency
- Track client campaign performance and provide regular updates
- Coordinate advertising efforts across multiple client accounts
Google Ads API integration
Authentication and Security
- OAuth 2.0 integration with Google Ads API for secure data access
- Manager Account (MCC) support for enterprise and agency use cases
- Encrypted authentication tokens and secure data transmission
- Compliance with Google’s advertising API policies and guidelines
Data Accuracy and Reliability
- Real-time access to current campaign performance data
- Consistent data formatting and metric definitions
- Error handling and data validation for reliable reporting
- Integration with Google’s official advertising metrics and calculations
Performance and Scalability
- Efficient API usage optimized for large-scale data retrieval
- Support for multiple customer accounts and complex account structures
- Rate limiting compliance for sustained high-volume usage
- Optimized queries for fast data extraction and reporting
Account requirements
Google Ads Account Setup
- Active Google Ads account with campaign data
- Manager Account (MCC) for multi-account access (recommended)
- Appropriate permissions for the accounts you want to analyze
- Valid payment methods and account standing with Google Ads
Data Access Requirements
- Campaign history and performance data availability
- Proper account linking between manager and customer accounts
- API access enabled for your Google Ads account
- Sufficient account permissions for data extraction and reporting
Disconnect the integration
Important: Disconnecting stops data synchronization but preserves existing data in both systems.
- Navigate to Your user profile -> Connections or Your workspace -> Manage workspace
- Find the Google Ads Integration
- Click Disconnect and confirm
Data Impact: Existing data remains unchanged in both systems, but sync stops and Autohive loses Google Ads API access.
Uninstall the app
From Google: Go to your Google Account settings > Security > Third-party apps with account access > Find Autohive and revoke access